Decima Research and Canadian Gaming Association Form Strategic Partnership

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Decima Research and the Canadian Gaming Association (CGA) have formed an innovative partnership which will provide CGA and its members with valuable research, insights and information on the Canadian gaming industry and will further expand Decima’s leading-edge position in lottery and gaming research. Under the terms of this exclusive agreement:

Decima and the CGA will co-brand a National Gaming Attitudes and Behaviour Report.This research study has been conducted, since 2004, through Decima’s online survey research panel that currently includes some 140,000 active Canadian members.

Decima’s Gaming Market Insightspublication will become an official supplement of the Canadian Gaming Business Magazine and be made available to all CGA members.

“Decima has emerged as a leading supplier of gaming and lottery research to the largest customers in Canada,” said Decima CEO Bruce Anderson. “This partnership will further accelerate our growth in this sector, ensuring that our research is built on best-in class knowledge of current industry trends and ideas for the future. We’re delighted tolaunch a long term close collaboration with Canada’s leading umbrella organization in the gaming marketplace. We look forward to serving the members of that organization with custom and syndicated research services that are second to none.”

”According to the CGA’s Paul Burns, Vice President of Public Affairs, “we believe this partnership will be good for our members, and will reinforce our efforts to further demonstrate the positive contribution Canada’s gaming industry makes to government’s, charities and local communities across Canada. We are pleased to partner with Decima, one of the leading market research suppliers in Canada. Having access to the company’s research services will enable us to be more responsive to our members and better equip us to meet their needs.”

 

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Decima Research is Canada’s fastest-growing public opinion and marketing research company, offering research-based advice to clients in the public, private and non-profit sectors, as well as large scale telephone, online and qualitative data collection capabilities. The company has a full time staff of 130, with offices in MontrealOttawaTorontoVancouver and Chicago, and operates large scale call centres and focus group facilities in several locations. For two years in a row, Decima has been named one of Canada’s 50 Best Managed Companies, by Deloitte, CIBC and the National Post.

Please visit us on the web at: www.decima.com

The Canadian Gaming Association represents the gaming industry’s leading operators, manufacturers, suppliers and other stakeholders nation-wide. For more information please visit www.canadiangaming.ca

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